
How Dyslexic Thinking Built Obvs Skincare: Making the Complicated Simple
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When I first read the Return On Dyslexic Thinking report from Made By Dyslexia (2025), one line jumped out at me:
“Big-picture thinkers: they excel at simplifying products, propositions and messages.”
That’s me in a nutshell. I’ve spent most of my life trying to fit into a world that loves to overcomplicate things — and now I run a skincare brand that does the exact opposite. If there’s one thing my dyslexic brain has taught me, it’s how to strip away the nonsense and get to the good stuff. That’s exactly how Obvs Skincare was born.
Seeing Things Differently
Being dyslexic isn’t just about spelling things in interesting ways (though my spellcheck deserves a medal). It’s about how we see, how we connect dots others don’t even notice and turn chaos into clarity.
When I started Obvs, the beauty industry felt like one big tangle of jargon, promises, and potions. Everything came with a 12-step routine and a side of confusion. I wanted to make skincare that actually made sense - simple, effective, sustainable, and honest.
That’s where dyslexic thinking shines. We see patterns, possibilities, and fresh ways forward. Where others add layers, we peel them back.
Simplicity as a Superpower
My brain refuses to do fluff. It wants clean ideas, clear communication, and solutions that work. That’s how Obvs was built - no jargon, no overpromises, just results.
Dyslexic thinking gave me that edge. It’s the ability to look at something messy and instantly know how to make it flow. It’s a kind of creative logic - not bound by rules, but guided by clarity.
Honestly, the world could use a bit more of that.
Turning Challenges Into Clarity
Going through IVF was one of the hardest experiences of my life, but it taught me how to keep pushing even when things feel impossible. Combine that with my dyslexic brain and you’ve got a recipe for resilience, creativity, and a deep appreciation for doing things differently.
I’ve learned that being dyslexic doesn’t mean I think wrong - it means I think right for me. It’s not a flaw, it’s a framework for innovation.
Empower the Thinkers
The Return On Dyslexic Thinking report puts a number on what so many of us have always known - dyslexic minds are worth $4.5 trillion to the global economy, but $3.2 trillion of that potential is still locked up because too many workplaces haven’t figured out how to harness us.
Here’s the thing: if employers don’t learn how to empower dyslexic thinkers, we’ll all just become entrepreneurs and take their jobs instead.
We’re problem solvers, visionaries, and creative thinkers who thrive when given freedom. Give us tools like ChatGPT for the admin and detail bits, and let us focus on what we do best, connecting dots, reimagining possibilities, and creating solutions no one else can see.
"Empower us, and we’ll help you grow your business. Ignore us, and we’ll go build our own." - Sian Louise - Founder Obvs Skincare
Keep It Simple. Obvs.
Thinking differently built my business, shaped my life, and keeps me curious. Dyslexic thinking isn’t just something I live with - it’s something I live by.
To every dyslexic out there: your brain isn’t broken, it’s brilliant. Use it. Own it. Let the world catch up.
Because life’s too short for fluff. Obvs.
Read the report here: https://lnkd.in/dJW-XaCq
Find workplace guide here: http://bit.ly/3IOdGh3