The Story Behind Obvs (And Why It Had to Exist)
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The Story Behind Obvs (And Why I Started It)
I didn’t start Obvs Skincare because I fancied launching a brand.
I started it because my skin completely lost the plot.
After IVF, miscarriages, and the hormonal rollercoaster that came with it, my skin changed overnight. Proper adult acne. The kind that makes you dread mirrors and question every product you’ve ever trusted.
Nothing worked anymore.
Where It Started
So I did what I do best. I got to the bottom of it.
Not guesswork. Not trends. Actual research.
I started digging into ingredients, formulations, and what was really going on with my skin barrier. And honestly, what I found was a bit of a mess.
Products full of fillers. Marketing dressed up as science. “Natural” and “organic” used so loosely they’ve basically lost all meaning.
The Turning Point
Knowing my background in research methods, I couldn’t ignore it.
So I started formulating my own products. Not for a business. Just something that would actually work without making things worse.
Simple. Targeted. No nonsense.
And it worked.
My skin calmed down. The inflammation eased. For the first time in ages, I felt like I had some control back.
When It Became Something More
It didn’t stay a secret for long.
Friends and family started asking what I was using. Then they wanted to try it. Then they wanted more.
That’s when this quietly turned into something bigger.
Obvs Skincare was never about jumping on a bandwagon. It came from frustration, honesty, and a refusal to settle for “good enough.”
Doing Things Differently
No plastic packaging. That was a hard line for me.
I wasn’t going to fix my skin while adding to a much bigger problem.
The packaging I use now is wood-based, plastic-free, and biodegradable. It looks like plastic. Feels like plastic. But it breaks down naturally without leaving anything behind. No microplastics. No guilt.
Today, Obvs is COSMOS Organic certified by the Soil Association and approved by the Vegan Society and Cruelty-Free International. Every formula is built with intention. No fillers. No fluff. Just ingredients that work.
What Matters Most
Customers started sharing their results, and that’s when it really hit me.
Eczema calming down. Acne improving. Skin feeling comfortable again.
Those messages mean everything. Because I know exactly what it feels like to be on the other side of that.
Since then, Obvs has been featured in Vogue and BBC Radio, and I’ve picked up awards I never saw coming.
But the real win?
People trusting me with their skin.
Why I Keep Going
And I don’t take that lightly.
I’m still formulating. Still questioning. Still pushing for better.
This industry doesn’t need more products.
It needs better ones.
Wanna see for yourself?
